Projects

Smoking: Myth vs. Truth — Portfolio Case Study
E-Learning · Portfolio Project Articulate Storyline 360  ·  Scenario-Based Learning  ·  Behavioral Psychology

Smoking: Myth vs. Truth

A character-driven, scenario-based e-learning module that empowers college students to critically examine the psychological and social forces behind smoking — through story, reflection, and guided conversation rather than fear-based messaging.

Target: College Students Tool: Articulate Storyline 360 Framework: ADDIE Taxonomy: Bloom's Type: Branching Scenario
01

The Learning Challenge

The Problem

Most smoking awareness programs rely on long-term health statistics and fear-based warnings. While scientifically accurate, this approach largely fails to resonate with young adults — because it doesn't address why they start smoking in the first place.

Stress relief Social acceptance Confidence Emotional coping Body image
The Design Opportunity

By reframing the content around psychological motivations rather than physical consequences, the module meets learners where they are emotionally and socially. The challenge was to do this without moralizing, preaching, or triggering defensiveness.

Audience Context

College students navigating academic pressure, peer dynamics, identity formation, and new social environments. Many encounter smoking for the first time — or are already occasional smokers — making this a critical intervention window.

Success Criteria

Learners should leave the module questioning their assumptions about smoking — not feeling lectured. The experience needed to feel relatable, honest, and emotionally intelligent rather than institutional or clinical.

02

Instructional Approach

📖

Scenario-Based Learning

Learners observe and engage with a realistic student narrative rather than consuming static information slides.

🧠

Behavioral Psychology Integration

Content is grounded in psychological theories around motivation, habit formation, and social identity — not just health data.

💬

Guided Discovery

Rather than telling learners what to think, characters model thoughtful questioning, encouraging personal insight and attitude shift.

🔀

Branching Conversations

Decision points allow learners to influence how conversations unfold, creating meaningful engagement and natural consequences.

🪞

Reflective Learning

Structured reflection prompts encourage learners to connect module content to their own experiences, values, and social contexts.

Myth vs. Reality Framework

Each module dismantles a specific belief through evidence-based dialogue — making the gap between perception and reality tangible.

03

The Four Myths Explored

01
Myth
Smoking reduces stress
Reality
Nicotine temporarily relieves withdrawal symptoms it created — creating a cycle of dependency that increases baseline stress over time.
02
Myth
Smoking helps people socialize
Reality
Social connection comes from shared moments — not the cigarette itself. The same belonging can be found through non-smoking social rituals.
03
Myth
Smoking reduces negative feelings
Reality
Smoking masks emotions rather than resolving them — and long-term dependence is linked to increased anxiety and depression.
04
Myth
Smoking improves body image
Reality
The perceived weight-control or aesthetic appeal of smoking is heavily shaped by media framing — and ignores the visible physical effects of long-term use.
04

Design Process (ADDIE)

Analysis

Learner & Needs Analysis

Identified the target audience as college students at risk of smoking initiation or early habituation. Conducted a needs analysis mapping the gap between existing fear-based programs and the actual psychological triggers behind smoking behavior. Defined learner motivations across five categories: stress, social belonging, confidence, emotional regulation, and body image.

Audience profiling Motivation mapping Gap analysis Behavioral research
Design

Content Architecture & Storyboarding

Structured the module around four myth-based learning arcs, each explored through realistic dialogue between two student characters. Applied Bloom's Taxonomy to sequence learning from awareness (remembering/understanding) through critical evaluation (analyzing/evaluating). Designed branching conversation paths that expose learners to consequences of different response choices. Produced detailed storyboards before development began.

Bloom's Taxonomy Storyboarding Branching logic design Learning objective mapping
Development

Interactive Build in Articulate Storyline 360

Developed the full module in Articulate Storyline 360 using layer-based branching for conversation flows, trigger-driven variable logic for learner choices, and slide-level states for dynamic avatar selection. Visual design followed a modern, youth-friendly aesthetic inspired by social media and campus life. Audio narration was produced using AI voice tools refined in Audacity. Visual assets were designed in PowerPoint and Canva.

Articulate Storyline 360 Layer-based branching Variable & trigger logic Avatar selection system AI voice narration Visual design
Evaluation

Assessment & Reflection Design

Replaced recall-heavy quizzes with scenario-based knowledge checks (drag-and-drop and situational multiple choice) that require learners to apply understanding in context. Reflection prompts at the close of each myth module invite personal connection to the content. A completion certificate reinforces achievement and motivates learners to finish the full arc.

Scenario-based assessment Drag-and-drop interactions Reflective prompts Completion certificate
05

Key Features

Continuous Story Narrative

A persistent storyline connects all four myth modules, building emotional continuity and preventing the "slide-flipping" feeling common in compliance-style e-learning.

Psychology-Led Dialogue

Character conversations model empathetic, non-judgmental enquiry — helping learners explore their own assumptions through the story rather than being lectured at.

Meaningful Branching

Learner choices influence how Siddhartha responds in each scenario, making the learner an active participant in the narrative rather than a passive observer.

Dynamic Avatar Selection

Learners choose a character to represent them throughout the module, increasing identification with the story and deepening emotional investment in outcomes.

Contextual Knowledge Checks

Interactive drag-and-drop and scenario-based assessments test applied understanding — not just memory — keeping learners engaged beyond passive reading.

Completion Certificate

A personalized certificate marks module completion, providing learners with a tangible sense of achievement and reinforcing the value of the learning experience.

06

Tools & Technologies

🖥️

Articulate Storyline 360

Core development platform for all interactions, branching logic, and SCORM publishing

📊

PowerPoint

Character assets, background illustrations, and visual layout design

🎨

Canva

Graphic elements, UI icons, and supplementary visual design assets

🎙️

Audacity & AI Voice

Audio narration recording, editing, and AI-assisted voice production

07

Skills Demonstrated

Learning Needs Analysis Audience Analysis Storyboarding Scenario-Based Learning Design Branching Scenario Design Behavioral Psychology Integration Bloom's Taxonomy Application ADDIE Framework Visual Learning Design Assessment Design Articulate Storyline 360 Interactive E-Learning Development Trigger & Variable Logic AI Voice Production
Project Outcome
"This project demonstrates what happens when instructional design starts with the learner's psychology — not the subject matter."

By centering design decisions on the emotional and social realities of the target audience, the module transforms smoking awareness from a compliance exercise into a genuinely reflective experience. Learners engage not because they have to — but because the story feels true to their world. The result is a portfolio piece that showcases the full ADDIE process, applied behavioral theory, and production-level Articulate Storyline 360 development.

Psychology of Smoking

Myth vs Truth